Frequently asked.

Memrease is for families who want to keep their stories — and it works two ways at once.

For an older relative, often someone living with dementia, it's a gentle daily companion: a saved link, a photo, a question, and a patient conversation about a life well lived. The experience is built around their pace.

For everyone else, it's a shared archive you build together — siblings preserving a childhood, parents documenting a child's first decade, cousins gathering what they remember of someone now gone. The people whose stories intersect add the photos, voice notes, and details only they hold.

Most families use both at once: the person at the centre has their daily prompt, and the family around them keeps the archive growing. You don't have to pick a side.

Memrease gathers the photographs, recollections, and small attested facts of people's lives into something structured, shared, and durable. That part is ordinary. The premise beneath it isn't.

Generative AI means a photograph, a recorded voice, even a letter in a familiar hand can now be manufactured to order — and the evidentiary weight media quietly carried for a century is draining out of the artefact itself. When anything can be fabricated, what carries the authenticity of a memory is no longer the image but the attestation around it: who says this happened, who witnessed it, whose account this is, and how two accounts of the same afternoon agree or differ.

When a user replies to a prompt, Memrease responds warmly, asks follow-up questions, and keeps the conversation at their pace. It's calibrated for slower attention and the gentle rhythms reminiscence work calls for — not clinical, not rushed.

The AI never invents memories or speaks in a family member's voice. Everything it works with comes from what your family has shared. The headline summary lives on the homepage; the full statement of what AI does and doesn't do is at /values/ai.

No. The experience is designed for someone who isn't comfortable with technology, and for someone who may be living with dementia. There's no login, no app to install, no password to remember.

They open a saved link on a tablet, enter a 4-digit PIN, and the prompt is there. Large text, simple layout, one thing at a time.

Memrease is designed with dementia in mind, and the experience adapts to the needs of the person using it. Large text, high contrast, reduced motion, and a single, one-thing-at-a-time layout can all be turned on, so the screen stays calm and legible for someone who finds technology difficult. Prompts draw on long-term memory — the type most preserved in early-to-moderate dementia — rather than recent events, and the conversation is patient: it doesn't correct or contradict.

Memrease is built around NICE guideline NG97, which recommends considering reminiscence therapy for people living with mild to moderate dementia. The fuller picture of the practice the product is shaped around is at /the-practice. The experience itself is just a quiet morning with photos and someone to talk to about them. It's a wellbeing companion, not a medical device, and not a substitute for professional care.

No, and we won't claim it is. Reminiscence therapy— the practice the product is built around — has an international evidence base, including the Cochrane systematic review of 22 randomised controlled trials. The UK's National Institute for Health and Care Excellence recommends it for consideration in mild-to-moderate dementia. The Royal College of Psychiatrists and the World Health Organization both endorse it.

That is evidence about the practice. Memrease as a specific producthas not been the subject of a randomised controlled trial, and we don't describe it as clinically proven. It is a wellbeing companion designed around evidence-based practice — not a medical device, not a treatment, and not a substitute for professional care.

The fuller account is at /the-practice.

The interface is built to follow rather than push. If they sit with a photo instead of answering, that's fine. If a memory triggers something difficult, the conversation acknowledges and gently redirects rather than insists.

Behind the scenes, conversations that contain signs of distress are noted so a family member can review them later and adjust which memories are in rotation. Particular memories or topics can be marked as sensitive and excluded. Someone can sit with them during sessions if that helps; nothing about the experience requires them to be alone.

Anyone you invite into the family can add memories. The Free plan fits three people in the family in total; paid plans scale up to seven, fifteen, or fifty. The people who contribute can be family members, close friends, or — in care home settings — trained staff. All uploaded content goes through a moderation check before anyone in your family sees it.

Yes. Memrease works in care settings. Multiple residents can share a tablet — each with their own PIN-protected access and their own private library. When a resident moves into care, their library and conversation history transfers seamlessly.

We offer per-resident pricing for care homes, with a dedicated staff curation role and an admin dashboard. Email hello@memrease.com to discuss.

Your library is kept in a read-only state for 90 days after cancellation. During that time you can export everything. After 90 days the data is permanently deleted.

We never delete data without warning, and we never hold it to ransom. If you leave, your family's memories leave with you.

Yes. Memories, conversations, and personal details are private to your family account. We don't sell data, share it with advertisers, or use it to train AI models.

We use Anthropic's Claude for the conversation work and OpenAI for moderation. Neither uses customer data for model training. We're registered with the ICO under reference ZC116604 and comply with UK GDPR. Full details in our privacy policy.

Yes — inside a deliberate boundary. Memrease is a graph of attributed human perspective: each memory is held with its source and its witnesses, and when several people speak to the same event their accounts sit side by side rather than flattened into one official version. Photographs, voices, and documents hang off that structure as evidence attached to testimony — not as the record itself.

AI works only with what people give it, and attributes everything back to them: reading detail from a photo, proposing connections, asking a question that might unlock a recollection. It prompts and structures; it never authors a memory on anyone's behalf, never speaks in a family member's voice, and never generates fake photos, audio, or video of the people in your family. The headline lives on the homepage as Where AI helps. What stays human. The full statement is at /values/ai.

No. Memrease is a family memory app, not a medical or cognitive-assessment tool. It doesn't diagnose or monitor any medical condition, and any signals about engagement or use inside the product aren't shared with family members, carers, or clinicians.

We adjust how prompts work based on how the product is being used — tone, length, cadence — but those adjustments are operational, not clinical, and they stay inside the product. If you have concerns about a family member's cognitive health, please speak to their GP or a qualified specialist.

The Free plan isn't a trial — it's a permanent tier. You can build a library of up to 25 memories, set up one family member, and run the full experience indefinitely at no cost.

When your family is ready to go deeper, paid plans unlock more memories, more contributors, and richer media. If you subscribe and change your mind within the first seven days, we'll refund you in full.